Y ¡vos! ¿Como pitás?

A 100% hand-drawn and bespoke animated environment created from scratch. This project involved a full creative pipeline: from the initial digital sketch to advanced 4K motion graphics. Inspired by the gritty atmosphere of 'Escape from Tarkov' and the cozy 'Lofi' aesthetic, the scene integrates tactical gear, hardware and personal Easter eggs like a League of Legends collectible.

Comprehensive redesign and motion graphics development for a Shell Select franchisee in Argentina (Combusplata S.A.). The project focused on transforming static in-store communication into a dynamic digital experience, enhancing visual hierarchy and appetite appeal for food offerings. Key Highlights: -Visual Modernization: Clean-up and enhancement of store imagery to create a premium architectural feel. -Dynamic Menu Boards: Transition from static prices to animated, high-contrast layouts for better readability at a distance. -Brand Consistency: Implementation of global Shell Select guidelines tailored for local franchise needs. -Modular Content: Development of a flexible system for easy price updates and promotional rotations. Client: Combusplata S.A. | Brand: Shell Select Argentina.

ElQualy Dibustraciones e ilujos: https://www.elqualy.com/ https://www.instagram.com/el_qualy https://www.instagram.com/sewnxtogetherxwrong