Contact:
elqualy@gmail.com
elqualy@gmail.com
Shell Select: Digital Experience & Menu Boards
Comprehensive redesign and motion graphics development for a Shell Select franchisee in Argentina (Combusplata S.A.). The project focused on transforming static in-store communication into a dynamic digital experience, enhancing visual hierarchy and appetite appeal for food offerings. Key Highlights: -Visual Modernization: Clean-up and enhancement of store imagery to create a premium architectural feel. -Dynamic Menu Boards: Transition from static prices to animated, high-contrast layouts for better readability at a distance. -Brand Consistency: Implementation of global Shell Select guidelines tailored for local franchise needs. -Modular Content: Development of a flexible system for easy price updates and promotional rotations. Client: Combusplata S.A. | Brand: Shell Select Argentina.
